Celmark produces more than 1,000 custom formulas for over 150 brands in all market segments:
- Retail
- Network marketing
- Electronic retail
- Direct response (radio, print, e-commerce, short and long form television, newsletter, telemarketing)
- Direct mail
- Internet
The Celmark product development process is a complex affair, involving the formulation of cross functional design teams which may include representatives from marketing, Scientific Advisory Board, Research and Development, Quality Assurance, Operations, Graphic Arts, vendors and most importantly, our customers.
A well-designed formula is just the beginning of a successful product. Equally important is the focus on marketing and product positioning. Our use of cutting edge ingredients, technologies and packaging will give your product added value, functionality and marketing differentiation. Significant due diligence is given to new product development including attention to environmental, legal, and regulatory parameters. Paired with the ability to recognize and leverage the best emerging nutrition science and our full package design, creative and engineering capabilities, Celmark is able to develop over 100 new products annually!